Vice President ICOMOS Cultural Tourism Committee. Economist, heritage and tourism adviser. Activity combined with the direction of the owned company (Can Det SL) dedicated to managing the estates of the family in the Serra de Tramuntana including the production of olive oil from ancient olive trees, the cultivation of citrus and almond trees, renting out of several holiday homes on these properties and guided tourist visits to them.
January 2013 - November 2015. Director of the Consortium Serra de Tramuntana UNESCO World Heritage Cultural Landscape. It was a challenging position given the complexity of this rural cultural landscape, the necessary tourism strategy and the UNESCO requirements involved.
From 1996 to 2011. Director of the MALLORCA TOURIST BOARD. Responsible for the promotion strategy of the island and the necessary coordination with the tourist sector and the authorities.